
Discover the latest in the world of cruise withadedicatedguide byNational Geographic Traveller(UK)
Does size matter?In the cruise world, all research points to yes.According to arecentstudy by CLIA, the expedition-style, small-scale cruise industry isbooming:between 2023 and 2024, bookings for such voyages increased by 22%,with younger travellers driving much of thatgrowth.In the 2026 issue ofCruise, we reflect on this trend in our cover story, hominginon the top26small-ship adventures for 2026 and beyond—from exploring French Polynesia onboard a 230-passenger cargo ship togliding alongSweden’s Göta Canal in a 25-cabin,retro-inspired wooden boat.
But the trendsdon’tstop there — quietcruising,themed itinerariesandcruisestailored toGen Zare also set to makewaves in2026.RoyalCaribbeanhasreported a 19% increase in GenZ customers in 2025 compared to 2024, whileinterest in‘themed’ cruises— from food and music to history —hasseen a 40%increaseaccording to cruise.co.uk. You can explore all these trendsinour special cruise guide, distributed with the Jan/Feb issue ofNational Geographic Traveller(UK).
Farida Zeynalova, editor of Cruise, said: “The world of cruise continues to evolve year on year — from advances in sustainability to meeting demands for specialised itineraries. In this 100-page special, we cover the most exciting trends, itineraries and inspiring long reads — all told through the expert eyes of award-winning writers and photographers.”
Elsewhere in the guide, we embark on a new river adventure in Laos; meet the Galápagos Islands’ locals protecting their homeland; and sail to the remote shores of eastern Greenland.
Also inside: &Բ;
- Report:We delve into whether cruises can ever be carbon neutral
- Stories from thesea: Threeseafarers share life-changing experiences
- TheCaribbeanthrough photos:Exploring the region on a cargo-passenger ship
- Canary Islands:The ultimate guide to the archipelago’s diverse landscapes
- The Info:All eyes on the mighty River Nilevia infographics
- Media: Books, TVshowsand podcasts to inspire travel
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About 91 Media
91 Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. 91 Media delivers custom content, branded campaigns, editorial consultancy and leading events such as the Travel Media Awards and Step Up. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers.
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