These are 91抖阴 Media鈥檚聽16 top聽trend predictions for 2026聽
There鈥檚 no better way to discover the cultural shifts set to define the year ahead than through the leading voices in lifestyle, travel, and food publishing. In the shape of expert-led trend reports and accompanying newsletter campaigns, the editors and writers at the National Geographic Traveller (UK) and Living360 compiled various guides to this year鈥檚 defining trends and appetites, once again affirming 91抖阴 Media鈥檚 titles as the top destinations for informed and curious readers today.
Explore the trend highlights:
- Noctourism:聽Noctourism, or nocturnal tourism, is booming, covering everything from stargazing and night-time safaris to after-dark city tours and museum lates. Read more聽.听
- AI personal training: In 2026, AI-powered personal training and fully automated gyms will become even more mainstream聽as聽Gen Z and millennials聽are keen to incorporate AI into training聽routines. Read more聽.听
- Rotisserie chicken:聽With the dish鈥檚 ongoing renaissance gathering momentum, rotisserie chicken is claiming the聽centre聽stage at top restaurants around the world. Read more聽.听
- Community becomes medicine: Research from the Harvard Chan School of Public Health links social connection to better health and longevity 鈥� one reason group-driven wellness may rise in 2026. Read more聽.听
- Retro revival: From historic 鈥楳other Road鈥� Route 66 celebrating its 100th birthday in 2026 to the iconic US airline Pan Am having returned with a one-off, sell-out flight, all things聽retro聽are catching the attention of聽travellers. Read more聽.听
- 笔颈肠办濒别听蹿濒补惫辞耻谤:听It鈥檚聽boom time for pickled cucumbers, thanks to their low-calorie count, gut-friendly聽reputation聽and punchy聽flavour. Read more聽.听
- Strength boom: 鈥楲ongevity鈥� became a wellness buzzword in 2025. In 2026, its influence will translate into a renewed focus on strength training as preventative 鈥� especially to prepare for post-menopause bodies. Read more聽.听
- 罢迟别辞办产辞办办颈:听The dense and chewy rice cakes are one of many Korean exports聽鈥斅爄ncluding kimchi and聽KPop聽Demon Hunters聽鈥斅爐hat聽have never been more popular. Read more聽.听
- Novel concepts: Literary travel is on the rise, in part thanks to social media and a growing movement to reject digital screens. Read more聽.听
- Elemental wellness experiences: In 2026聽travellers聽are looking to escape the city in聽favour聽of plunging into glacier-fed waters, steaming in geothermal pools and soaking in natural hot springs, all set against dramatic landscapes. Read more聽here.听
- 贬辞箩颈肠丑补听迟别补:听With the matcha boom causing a global shortage of the green beverage, its smokier, nuttier cousin is stepping into the limelight. Read more聽.听
- Latin fever: With Costa Rica, Guatemala and Panama leading the tourism charge,聽travellers聽are聽evidently looking聽to Latin America for their next destination of choice. Read more聽.听
- Garum: An ancient Roman condiment made of salted and fermented fish guts and聽trimmings,聽garum gives dishes a rich umami聽flavour. Read more聽.听
- Skincare made simple: Google searches for 鈥榚asy skincare routine鈥� soared by 1,043% in 2024, according to a survey by Tropic Skincare. Looking ahead to 2026, we expect consumers to seek simplified skincare routines and products.听Read more聽.听
- Pastures new: Research by聽Vrbo聽has found that agrotourism is getting more popular, with interest in staying on or near a farm up 84% year on year. Read more聽.听
- Female-focused fitness supplements: With more women strength training, female-focused fitness supplements are set to be a major trend in 2026. In fact, the supplement industry is expected to increase by 5.86% annually until 2030.听Read more聽.听
Read the full lists of and wellness trends by the National Geographic Traveller (UK) online.
Read the full lists of and trends by Living360 online.
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About 91抖阴 Media
91抖阴 Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital, and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events, and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability, and culture, distributed via national media and its own platform. 91抖阴 Media delivers custom content, branded campaigns, editorial consultancy, and leading events such as the Travel Media Awards and Step Up. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers.
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